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| Pocket Books started the mass market paperback phenomenon. They became the first major paperback publisher to distribute mass market paperbacks in the United States. They were started in New York by Robert DeGraff with backing from hardback publisher Simon & Schuster. They began after a small market test distribution of less than two thousand of an unnumbered edition of Pearl Buck's The Good Earth. This proved very successful and they published ten more titles, each having a print run of approximately ten thousand. They placed their logo, Gertrude the Kangaroo, on the front or spine of each book. They covered all genres but specialized in classics, mysteries and westerns. |
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